Celebrating 100 years of leadership in senior care

 

Challenge
To commemorate 100 years of leadership in senior care, Jewish Senior Life sought to develop a memorable campaign to celebrate this milestone birthday.

Execution
In addition to developing a centennial logo mark to be used in place of their corporate logo throughout the year, I worked with a small team to concept “100 Years of Life.” The focus of this campaign was on showcasing real people—whose combined ages equaled one-hundred—to highlight the diverse aspects and unique values of Jewish Senior Life, as they make life better through addition.

While the campaign spanned a number of tactical platforms, including print, digital, TV, and radio, we also created a traveling centennial exhibit. The unique installation, designed to tell the broader story of Jewish Senior Life's first one hundred years, merged the physical space with digital technology by incorporating video monitors into the picture frames which showcased a virtual timeline of the past century's historic moments.

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