Providing a full spectrum of care to the community

Challenge
Formerly AIDS Care, Trillium Health was in need of a new corporate identity and sought to develop a campaign that communicated their newly expanded services as a community health center offering a full spectrum of care to patients including pediatrics, women’s health, primary care, and more.

Execution
I worked with a small team to launch Trillium Health’s new brand with supporting materials that communicated their new services to a wider audience, that assured the LGBTQ community that they remain a priority, and that welcomed everyone from a first-time mother to the underserved of Rochester.

The brand that followed mirrored Trillium itself—optimistic, inclusive, flexible, and affirming. It simultaneously assured each individual that Trillium understands them and promised everyone that they will receive unprecedented care regardless of what brings them in the door.