A website refresh the truly reflects the brand

Challenge
As a long time freelance client, it was apparent that The Hillcrest Estate was in desperate need of a website refresh. Years of bandaid solutions made the site clunky and hard to navigate. Most importantly, it did not evoke the feeling of an elegant and historic wedding venue.

Solution
I worked within the squarespace platform to design a fully-responsive website that truly reflected Kate’s brand. Over the years the site’s navigation had got overly complex so I restructured the site map to streamline the overall user journey. This included creating individual pages to highlight their wedding, event and accommodation service offerings as well as setting up a customizable client gallery template and rental catalog. In addition to the actual design, I also optimized the site’s content for SEO based on Kate’s business goals and made sure the site was ADA compliant for visitors.