An experience that’s worth your wow

Challenge
Going into the summer of 2021, many families were experiencing pent-up energy from the many months of hybrid schooling and social distancing caused by the pandemic. They were ready to break free, get out of the house and return to some sense of normalcy. The Rochester Museum & Science Center wanted to be top of mind for those families and sought to develop a campaign that would have stopping power and inspire families to visit the RMSC all summer long.

Execution
I sought to highlight the many hands-on, fun and enriching experiences that RMSC has to offer across their three properties in a way that was engaging and eye catching to both parents as well as their children. I utilized expressive portrait photography on vibrant backgrounds with bold headlines and included elements to represent culture, history, science and the natural environment that interacted with the typography in a fun and playful way. With so many options to choose from, the RMSC is sure to bring out big reactions from curious families everywhere.