Bringing some fun to selling home appliances

Challenge
In 2015, Orville’s Home Appliances needed help elevating their brand as they expanded into the Rochester market. I was fortunate to work on bringing their television spots into the 21st century. And even though these needed to be done on a low budget they didn’t have to feel like they were.

Execution
I concepted each storyboard and worked with an outside production company to elevate to look of their television spots and give them an overall sleeker and more sophisticated feel. We utilized stock video clips and 3D rendered their appliances.