Cin has never been more tempting

Challenge
As part of their Recipe 21 line, LiDestri was looking to bring attention to their new cinnamon whiskey—Wicked Cin. But without the awareness to make headway against established brands like Fireball and Jack Daniel’s Fire, Wicked Cin needed a campaign that would resonate with their target audience as an experience they want to be a part of.

Execution
Building off the product’s unique name, I worked with a team to execute a concept based on what it means to “Live in Cin” and how much fun it can be. In order to bring the brand’s mischievous personality to life, we executed digital ads, a landing page, social media content, promotional events, truck wraps, and more. Through our integrated tactics we were able to not only gain awareness for Wicked Cin, but also create an associated experience that would resonate with anyone looking to enjoy their night to the fullest.