Making the benefits process better

Bond Benefits Consulting offers professional management of employee benefits. Initially interested in a complete brand overhaul, they turned out to have a personal attachment to their current logo so we landed on a slight evolution that connected the N and D and helped to reinforce the connection within the word “Bond.”

Although we weren’t able to revamp their logo, I was able to modernize the brand look and feel by introducing an expanded monotone color palette and candid, lifestyle photography. I worked with a copywriter to introduce a new tagline, design multiple print and digital ads, and update a handful of their marketing materials. The biggest undertaking was revamping their website which I was able customize from an existing template.